I was commissioned to create a landscape of vibrant multi media assets for Roosevelt's singles, including the double single 'On My Mind/About U'. The goal was to capture the essence of his sound while reflecting his modern-pop, 90s-inspired aesthetic.
Working within his established style was challenging, but by blending lucid and etheral 90's-inspired visuals to suit Roosevelt's vision, we delivered an art direction honoured his brand while bringing something fresh and compelling.
I received a 15–20 second snippet of the track, featuring groovy drums and bass, paired with dreamy synths and guitars, immediately suggested an otherworldly atmosphere. To capture that feeling, I developed a visual concept built around flowing 3D sound waves that matched the song’s movement and mood.
From this idea, I created a 15-second teaser without lyrics focused solely on the atmosphere, followed by a 20-second advertisement featuring vocals, as well as an 8-second Spotify Canvas.
After the success of Strangers, I was commissioned to create a 20-second advert for Roosevelt's follow-up single to Strangers 'Lovers'. Roosevelt's team wanted to go for heavily vibrant colours that played into the theme of Valentine's Day. To do this, I created liquid acid visuals with inks, oil and water to symbolise the love of chemistry that felt natural through a DIY setup using a Sony camera to capture the fluid motion.
"Sometimes, I feel like you can't see what's on my mind because it feels like a blur in my head, and I can't get out what I'm trying to say to you".
The above quote was taken from a conversation with my partner inspired the idea of experimenting with gradients to create an atmospheric artwork that symbolised being unable to see what was on one person’s mind.
Bringing the warmth, nostalgia and modern energy of Roosevelt's music to life with a landscape of bold and vivid visuals, mixed with etheral imagery. Marius Lauber (Roosevelt) is a dedicated musician drawn to all forms of dance music. From yacht rock and Balearic textures to euphoric house and deep techno, his music's warm emotional quality captivates listeners.
The brief for this project was to create design assets for Roosevelt's 'Polydans' album marketing campaign with motion graphics, artwork, and posters.
Services
Social Media Assets | Motion Graphics | Artwork | Branding & Art Direction
Sectors
Music & Entertainment | Digital Media | Creative Production
The Client
Marius Lauber, Roosevelt, Germany | Always Create, London, UK
The Team
Ben Ballantyne, Graphic Designer | Christina Banjo, Creative Director, Always Create
I was commissioned to create a landscape of vibrant multi media assets for Roosevelt's singles, including the double single 'On My Mind/About U'. The goal was to capture the essence of his sound while reflecting his modern-pop, 90s-inspired aesthetic. Working within his established style was challenging, but by blending innovative design with a clear understanding of his vision, I delivered visuals that honoured his brand while bringing something fresh and compelling.
Working within his established style was challenging, but by blending lucid and etheral 90's-inspired visuals to suit Roosevelt's vision, we delivered an art direction honoured his brand while bringing something fresh and compelling.
I received a 15–20 second snippet of the track, featuring groovy drums and bass, paired with dreamy synths and guitars, immediately suggested an otherworldly atmosphere. To capture that feeling, I developed a visual concept built around flowing 3D sound waves that matched the song’s movement and mood.
From this idea, I created a 15-second teaser without lyrics focused solely on the atmosphere, followed by a 20-second advertisement featuring vocals, as well as an 8-second Spotify Canvas.
After the success of Strangers, I was commissioned to create a 20-second advert for Roosevelt's follow-up single to Strangers 'Lovers'. Roosevelt's team wanted to go for heavily vibrant colours that played into the theme of Valentine's Day. To do this, I created liquid acid visuals with inks, oil and water to symbolise the love of chemistry that felt natural through a DIY setup using a Sony camera to capture the fluid motion.
"Sometimes, I feel like you can't see what's on my mind because it feels like a blur in my head, and I can't get out what I'm trying to say to you".
The above quote was taken from a conversation with my partner inspired the idea of experimenting with gradients to create an atmospheric artwork that symbolised being unable to see what was on one person’s mind.
After much experimentation with texture, colour, gradients, design layout, and typography, the client chose an atmospheric and ethereal design that would resonate with listeners. Inspired by 90's art and the Polydans record, the visuals invoke a feeling of warmth and nostalgia.
The artwork was designed to visually represent the atmosphere and sound that permeate the track. This was via background colours depicting an ethereal streak of light across the sky, mirroring the music's celestial quality.
"I worked with Ben on a few branding and design projects, he communicates really well, understands the briefs and deliverables and works efficiently to provide ideas and solutions. I really like his ability to come up with new ideas that you would not have thought of. I highly recommend him for any future design and exploration projects."
As of April 2026, 'Strangers' is his most streamed and popular track on his Spotify discography, with the visuals contributing to the promotion of this single.
The double single 'On My Mind / About U' sold out all of its vinyl copies. Creating artwork and social media assets for "On My Mind/About U" sustained a consistent level of buzz and excitement around Roosevelt, which was well-received by his fans.
As of April 2026, the double single is listed among his popular tracks, with related, high-performing tracks on Spotify including "Strangers" (approx. 49.5 million streams), "Montreal" (approx. 50.4 million streams), and "Ordinary Love" (approx. 21 million streams).
Followin Polydans, creating artwork and social media assets for "On My Mind/About U" sustained a consistent level of buzz and excitement around Roosevelt, which was well-received by his fans.