Elan Valley Gin.
Gin Brand Identity | Waters Creative
Elan Valley Distillery, a small distillery based in Wales, offers a unique and intriguing experience. They specialize in crafting bespoke spirits, each one uniquely tailored to your preferences. Your influence shapes the botanical profile, making each gin a personal discovery. The small-batch approach ensures that every spirit is unique and customisable. The local hedgerows and flowers, lovingly collected and infused, create a magical botanical experience that is sure to intrigue gin connoisseurs. Elan Valley Distillery invites you to use their services and discover this unique botanical journey.
Elan Valley Gin.
Gin Brand Identity | Waters Creative
Elan Valley Distillery, a small distillery based in Wales, offers a unique and intriguing experience. They specialize in crafting bespoke spirits, each one uniquely tailored to your preferences. Your influence shapes the botanical profile, making each gin a personal discovery. The small-batch approach ensures that every spirit is unique and customisable. The local hedgerows and flowers, lovingly collected and infused, create a magical botanical experience that is sure to intrigue gin connoisseurs. Elan Valley Distillery invites you to use their services and discover this unique botanical journey.
The Mission
Design a bottle label and presentation box for Elan Valley Gin Distillery, a high end bespoke product made for gin connoisseurs and botanical taste lovers.
Client, Role & Challenges
The Client — Elan Valley Gin, Rhayader, Wales |
Waters Creative, Swansea, UK | 2020
Waters Creative tasked me with designing an elegant bottle label and presentation box for Elan Valley Distillery. This high-end, bespoke product is tailored for gin connoisseurs and botanical flavour enthusiasts, capturing the sophistication and artistry of the distillery’s exceptional offerings.
Project Goals & Challenges
Creating a visual identity for Elan Valley Gin involves capturing the valley's natural beauty and heritage while standing out in a competitive market. The design must blend tradition and modernity, reflecting the gin's craftsmanship and quality. It should tell the valley's story using unique elements appealing to classic and modern gin drinkers. The identity must work across various platforms and be flexible for future growth, staying fresh and timeless as the brand evolves.
The Team — Ben Ballantyne, Creative Designer | Rachael Whitley, Founder of Waters Creative
My role was to create a unique visual identity that highlights the brand’s premium quality and heritage. This involved designing the bottle label, packaging, and logo with attractive typography and colours to appeal to gin enthusiasts. The goal is establishing a distinctive and cohesive brand in a competitive market.
Discover Your Gin
Art Direction
I set out to create a high-end and sophisticated design and incorporate the heritage of Elan Valley into the branding. The brand identity and packaging should be unique, custom-designed, and reflects the bespoke nature of the distillery. Rather than create a botanical style, I decided to go for the abstract nature of the Elan Valley as a botanical flavour theme design would limit the brand concept for Elan Valley Gin. I looked at the unique rock formations and used them to create an abstract shape of the infamous river dam.
Enjoy A Taste Of Wales
User Touchpoints
I further expanded on the brand identity by creating labels, cards, and a gift bag that feels bespoke for gin lovers. These items would be suitable for customers who would like to buy Elan Valley Gin as a gift for a person on a special occasion. I also made labels and card designs that are bespoke to the consumer for those special occasions.
Lessons Learned
I learned how to stay organized and deliver high-quality work under pressure, discovering ways to streamline tasks without sacrificing creativity or quality."
Final Thoughts
Working on the visual identity for Elan Valley Gin with a tight two-week deadline while managing other projects taught me valuable lessons in time management and prioritization. I learned how to stay organized and deliver high-quality work under pressure. Additionally, I became more efficient in my design process, discovering ways to streamline tasks without sacrificing creativity or quality. This experience also reinforced the importance of paying close attention to the keywords in the brief, ensuring that the design aligns perfectly with the client's vision and expectations.
