The AdsLab.
Logo Design & Animation | The AdsLab
The AdsLab is a subscription-based model based on PDOCS Lab, an online service that aims to help train clients to advertise their business and expand their customer base for future growth. Built out of frustration from the oversaturation of advertising businesses, the AdsLab want to clear the clutter and instil trust and confidence to help professional entrepreneurs looking for a service that increases financial growth and creates a place in the market that sets them apart from their competitors.
The AdsLab.
Logo Design & Animation | The AdsLab
The AdsLab is a subscription-based model based on PDOCS Lab, an online service that aims to help train clients to advertise their business and expand their customer base for future growth. Built out of frustration from the oversaturation of advertising businesses, the AdsLab want to clear the clutter and instil trust and confidence to help professional entrepreneurs looking for a service that increases financial growth and creates a place in the market that sets them apart from their competitors.
The Mission
Create a simple visual identity for The AdsLab that strikes trust and confidence in efforts to create a sub brand as part of PDOCS Lab.
Client, Role & Challenges
The Client — Adam Lucerne, The AdsLab, Melbourne, Australia | 2022
Adam founded The AdsLab out of frustration with the oversaturation of the advertising industry, aiming to cut through the clutter and offer a more streamlined, practical approach. To reflect this vision, they needed a visual identity that embodies simplicity, clarity, and innovation, distinguishing them from the noise in the market.
Project Goals & Challenges
Creating a visual identity for The AdsLab requires balancing simplicity and innovation to stand out in a competitive market. The design should reflect the brand’s focus on trust, clarity, and professionalism. By avoiding clichés, the identity can convey a fresh and approachable image, fostering client confidence through a streamlined approach.
The Team — Ben Ballantyne, Creative Designer | Adam Lucerne, Founding Director of The AdsLab
In my role for The AdsLab project, I was responsible for creating both the visual identity and logo animation, with the goal of crafting a unique and impactful design that aligned with the brand’s mission to help clients generate revenue through ads.
Ladder To Success
Art Direction
I began by thoroughly understanding the company’s vision, values, and target audience to ensure the design would reflect their goal of cutting through the clutter in the advertising industry. I carefully selected typography, color palettes, and design elements that conveyed professionalism, trust, and innovation. The visual identity needed to communicate clarity and effectiveness while standing out in a competitive market.
Ladder To Success
‘Ladder To Success’ - “When we speak of a ladder this way, it represents a series of steps or stages that leads to a higher or better position. As you climb the ladder, you become more successful.”
Inspired by this phrase, the icon is an abstract letter ‘A’, with the shapes separated to symbolise an ascending ladder. As a logo, it identifies what the service intends to do and provides the steps and stages to help clients reach their goals and needs.
Step Into New Opportunities
Logo Identity
The overall logo has a block visual style that is minimal and modern, aiming to achieve a sleek and technological look that cuts through the clutter to instil trust and confidence in the client's needs. Its symbolic nature was built out of the frustration of how oversaturated the market is with tools that don't help the client. The AdsLab wants to help clients climb that ladder, as it's part of a stepping stone to success.
Lessons Learned
"I learned how to funnel different ideas into one cohesive visual direction, ensuring the design remained consistent and aligned with the brand’s vision."
Final Thoughts
Creating the visual identity for The AdsLab taught me valuable lessons in design and client communication. I learned how to funnel different ideas into one cohesive visual direction, ensuring the design remained consistent and aligned with the brand’s vision. The project also helped me gain more confidence in discussing and presenting ideas to clients, allowing me to understand their needs better and translate them into a strong identity. Additionally, I gained experience in adapting the logo for various design applications, ensuring its versatility across different mediums while maintaining brand consistency.
