The Challenge
Create a logo that reflects the handmade and luxurious nature of Mayra Alpaca Clothing, including a homepage design and a half A4 page advert.
Client
Plum Design & Advertising
Llangyfelach, Morriston
Swansea, 2018
Competition Brief
Methods
Adobe Illustrator
Adobe Photoshop
Adobe XD
Team
Ben Ballantyne - Creative Design
Plum Design - Creative Agency
Services
Logo Design
Print Design
UX/UI Design
Mayra Alpaca Clothing
Mayra Alpaca Clothing, a fashion brand based in Wales, is known for its high-end clothing made from alpaca wool. The brand’s goal is to establish a visual identity that instils interest and trust, positioning it as a competitor to higher-end, quality clothing brands such as Gucci, Harrolds, Chanel, etc. The diverse range of Alpaca clothes creates a broad appeal, from young adults to fashion enthusiasts, who are between the ages of 18 and 50.
Made In Wales
In response to this brief, I set out to create a high-end visual identity that is luxurious, unique, and contemporary; and represents current design trends. I chose a serif typeface, which I reworked to give a sophisticated and premium look and feel that appeals to the target market.
Handcrafted From Nature
I used sourced images tailored to suit the sophisticated tone of the brand. The logo was also further expanded by creating a background pattern using the letter 'M' from it. The products are all handmade from Alpaca wool, which gave the slogan 'Handcrafted From Nature'.
Contact
Have a project? Let's work together.
Do you have a project in mind? Then let's work together! For questions or project inquiries, forward an email to benballantynedesign@gmail.com or enter the form box. I look forward to hearing from you.
