Mayra Alpaca Clothing is committed to ethical sourcing and eco-friendly practices and promotes a slow-fashion ethos. It creates durable, premium products that appeal to customers seeking luxury and sustainability in their wardrobes.
The brand aims to establish a strong visual identity that fosters interest and trust, positioning itself as a competitor to high-end, luxury labels like Gucci, Harrods, and Chanel. With its diverse range of alpaca-based clothing, the brand appeals to a wide demographic, attracting fashion-forward individuals aged 18 to 50, from young adults to seasoned style enthusiasts.
In response to this brief, I set out to create a high-end visual identity that is luxurious, unique, and contemporary; and represents current design trends. I chose a serif typeface, which I reworked to give a sophisticated and premium look and feel that resonates with younger, trend-driven consumers and mature fashion enthusiasts, ensuring the brand stands out in the competitive luxury market.
I used sourced images tailored to suit the sophisticated tone of the brand. The logo was also further expanded by creating a background pattern using the letter 'M' from it. The products are all handmade from Alpaca wool, which gave the slogan 'Handcrafted From Nature,'
Mayra Alpaca Clothing, based in Wales, is known for its luxurious and sustainable garments made from high-quality alpaca wool. The brand offers timeless pieces that combine comfort with elegance, including cosy knitwear and tailored items.
The brief was to create a logo that reflects the handmade and luxurious nature of Mayra Alpaca Clothing, including a homepage design and a half A4 page advert.
Services
Clothing Brand Identity | Website | Logo Design
Sectors
Sustainable & Ethical Clothing | Fashion & Apparel | Premium Knitwear
The Client
Mayra Alpaca Clothing, Wales, UK | Swansea Plum Design & Advertising
*Competition Brief
The Team
Ben Ballantyne, Graphic Designer
Mayra Alpaca Clothing is committed to ethical sourcing and eco-friendly practices and promotes a slow-fashion ethos. It creates durable, premium products that appeal to customers seeking luxury and sustainability in their wardrobes.
The brand aims to establish a strong visual identity that fosters interest and trust, positioning itself as a competitor to high-end, luxury labels like Gucci, Harrods, and Chanel. With its diverse range of alpaca-based clothing, the brand appeals to a wide demographic, attracting fashion-forward individuals aged 18 to 50, from young adults to seasoned style enthusiasts.
In response to this brief, I set out to create a high-end visual identity that is luxurious, unique, and contemporary; and represents current design trends. I chose a serif typeface, which I reworked to give a sophisticated and premium look and feel that resonates with younger, trend-driven consumers and mature fashion enthusiasts, ensuring the brand stands out in the competitive luxury market.
I used sourced images tailored to suit the sophisticated tone of the brand. The logo was also further expanded by creating a background pattern using the letter 'M' from it. The products are all handmade from Alpaca wool, which gave the slogan 'Handcrafted From Nature,'
I learned how to stay organized and deliver high-quality work under pressure, discovering ways to streamline tasks without sacrificing creativity or quality.
