Mayra.
Clothing Brand Identity | Plum Design Competition Brief
Mayra Alpaca Clothing, based in Wales, is known for its luxurious and sustainable garments made from high-quality alpaca wool. The brand offers timeless pieces that combine comfort with elegance, including cosy knitwear and tailored items. Mayra Alpaca Clothing is committed to ethical sourcing and eco-friendly practices and promotes a slow-fashion ethos. It creates durable, premium products that appeal to customers seeking luxury and sustainability in their wardrobes.
Mayra.
Clothing Brand Identity | Plum Design Competition Brief
Mayra Alpaca Clothing, based in Wales, is known for its luxurious and sustainable garments made from high-quality alpaca wool. The brand offers timeless pieces that combine comfort with elegance, including cosy knitwear and tailored items. Mayra Alpaca Clothing is committed to ethical sourcing and eco-friendly practices and promotes a slow-fashion ethos. It creates durable, premium products that appeal to customers seeking luxury and sustainability in their wardrobes.
The Misison
Create a logo that reflects the handmade and luxurious nature of Mayra Alpaca Clothing, including a homepage design and a half A4 page advert.
Client, Role & Challenges
The Client — Mayra Alpaca Clothing, Wales, UK | Plum Design & Advertising, Swansea | 2020 - 2021
The brand aims to establish a strong visual identity that fosters interest and trust, positioning itself as a competitor to high-end, luxury labels like Gucci, Harrods, and Chanel. With its diverse range of alpaca-based clothing, the brand appeals to a wide demographic, attracting fashion-forward individuals aged 18 to 50, from young adults to seasoned style enthusiasts.
Project Goals & Challenges
The challenge lies in establishing a distinctive visual identity that captures attention and builds trust within a highly competitive luxury market. The brand must differentiate itself from established high-end names like Gucci, Harrods, and Chanel, while conveying the unique appeal of alpaca wool as a premium, sustainable material. Ensuring that the brand stands out for its quality and luxury, while staying relevant and accessible, is key to its success.
The Team — Ben Ballantyne, Creative Designer | Plum Design
In this task, I created a cohesive visual identity for the brand that reflects its luxury positioning and appeals to a broad audience. I developed design elements such as logos, colour schemes, and typography to communicate the brand’s premium quality and sustainability. My focus was crafting an aesthetic that resonates with younger, trend-driven consumers and mature fashion enthusiasts, ensuring the brand stands out in the competitive luxury market.
Made In Wales
Logo Direction
In response to this brief, I set out to create a high-end visual identity that is luxurious, unique, and contemporary; and represents current design trends. I chose a serif typeface, which I reworked to give a sophisticated and premium look and feel that appeals to the target market.
Handcrafted From Nature
Brand Imagery
I used sourced images tailored to suit the sophisticated tone of the brand. The logo was also further expanded by creating a background pattern using the letter 'M' from it. The products are all handmade from Alpaca wool, which gave the slogan 'Handcrafted From Nature'.
Lessons Learned
"This project taught me the importance of balancing creativity with strategic brand positioning."
Final Thoughts
This project taught me the importance of balancing creativity with strategic brand positioning. Designing for a luxury brand requires a deep understanding of the target audience and how to communicate both quality and exclusivity visually. I also gained insight into the challenge of appealing to a diverse demographic, ensuring the design resonates with different age groups while maintaining a cohesive and sophisticated identity. This experience highlighted the significance of clear, thoughtful design choices in establishing a strong and trustworthy brand presence in a competitive market.
