Amoore Marketing.
Logo Design & Animation | Amoore Marketing
Amoore Marketing is a direct marketing business that works with charities, festivals, and other events. It provides necessary tools to help clients expand their customer base with an "everyone is winning" ethic. They aim to bring a positive experience to marketing by building a one-to-one relationship with clients, instilling trust and confidence that is passed down to the client's customer base.
Amoore Marketing.
Logo Design & Animation | Amoore Marketing
Amoore Marketing is a direct marketing business that works with charities, festivals, and other events. It provides necessary tools to help clients expand their customer base with an "everyone is winning" ethic. They aim to bring a positive experience to marketing by building a one-to-one relationship with clients, instilling trust and confidence that is passed down to the client's customer base.
The Mission
Create a visual identity for Amoore Marketing that reflects its values of trust, collaboration, and positive customer experiences.
Client, Role & Challenges
The Client — Joshua Moore, Amoore Marketingm Swansea | 2021
Amoore Marketing needed a visual identity to communicate its core values of trust, collaboration, and positive customer relationships. As a business that works with charities, festivals, and events, a strong visual presence helps convey professionalism and build credibility. A well-designed identity ensures that the message of "everyone is winning" resonates with clients and their audiences while establishing consistency across all marketing materials.
Project Goals & Challenges
The challenge was to design an identity that resonated with diverse clients, including charities, festivals, and events, while maintaining a consistent and professional image across various platforms. Balancing creativity with clarity and ensuring the identity was versatile enough for different marketing materials were key challenges, as was crafting a design that clearly communicated the brand's "everyone is winning" ethos in a competitive industry.
The Team — Ben Ballantyne, Creative Designer | Joshua Moore, Founder of Amoore Marketing
In this project, my role was to lead the development of Amoore Marketing's visual identity. I collaborated closely with Josh to understand his values and goals, ensuring the design reflected trust, collaboration, and a positive customer experience. I was responsible for creating concepts, refining the design, and ensuring consistency across all touchpoints
A Blossoming Experience
I aimed to bring a traditional and classic look to the logo identity that feels approachable and professional for their client base. This logo features the letter 'A' from Amoore in a monogram style, where a flower blossoms from the letter's stem. Within the flower is a heart shape representing what Amoore Marketing aims to do as a business. The colours symbolise growth and confidence, which is in line with Amoore Marketing's aim to help other businesses expand their customer base via a fun and positive yet professional experience.
Inspiring Future Growth
The icon is paired with the Playfair and Overpass typeface family to ensure the logo as a whole is approachable and modern at the same time. The logo has a traditional and classic visual style that looks and feels natural, friendly, and accessible yet professional and familiar.
Lessons Learned
"This project taught me the importance of balancing creativity with strategic brand positioning."
Final Thoughts
This project taught me the importance of balancing creativity with strategic brand positioning. Designing for a luxury brand requires a deep understanding of the target audience and how to communicate both quality and exclusivity visually. I also gained insight into the challenge of appealing to a diverse demographic, ensuring the design resonates with different age groups while maintaining a cohesive and sophisticated identity. This experience highlighted the significance of clear, thoughtful design choices in establishing a strong and trustworthy brand presence in a competitive market.
