Evident Agency.
Logo Animation & Commercial Messaging | Evident
Evident is a digital acceleration company, bringing together leadership-level strategy and execution for enterprise-scale companies. Founded in 2014, Evident set out a mission to create innovative impact for thriving industries and governments. They strive to deliver the best results collaborative efforts for their clientele, whilst prioritising trust, transparency and honesty in everything they do.
Evident Agency.
Logo Animation & Commercial Messaging | Evident
Evident is a digital acceleration company, bringing together leadership-level strategy and execution for enterprise-scale companies. Founded in 2014, Evident set out a mission to create innovative impact for thriving industries and governments. They strive to deliver the best results collaborative efforts for their clientele, whilst prioritising trust, transparency and honesty in everything they do.
The Mission
Create a logo animation that exemplifies the brand ethos and services that Evident provides to their clientele.
Client, Role & Challenges
The Client — Tom Gamblin, Director of Digital Innovation, Evident Agency, Holt, UK | 2023
Since 2014, Evident has delivered innovations for some of the world’s leading organizations, such as HMRC, NatWest, and the NHS, helping them adopt the latest technologies. Recently, Evident underwent a rebrand to reflect its ethos and innovative impact on its clients.
Project Goals & Challenges
Tom Gamblin, Director of Evident, reached out to me with the challenge of creating a logo animation that exemplifies the brand ethos and services that Evident provides to its clientele. This logo animation would be part of their brand identity to establish themselves visually in a way that resonated with enterprise-level companies.
The Team — Ben Ballantyne, Lead Animator | Connor Lyon, Brand Design Consultant | Tom Gamblin, Director of Digital Innovation
In collaboration with Evident's in-house team and Connor Lyon, who led the rebranding efforts, I created and delivered logo animations that adhered to Evident's brand guidelines.
The Evident Effect
Logo Animation
I was contacted by Tom Gamblin, Director of Evident, to create a logo animation that exemplifies the brand ethos and services that Evident provides to its clientele. This logo animation would be part of their brand identity to establish themselves visually in a way that resonated with enterprise-level companies.
Accelerating Bold Innovation
Animated Posters
To further accelerate Evident's brand identity, I animated a selection of their posters to demonstrate how motion graphics strengthen Evident's message from its brand identity across the digital landscape.
Impact & Results
"Ben is a true expert in motion and dynamic animation. You are in great hands with Ben, and I highly recommend him for future projects."
Tom Gamblin - Director of Digital Innovations, Evident Agency
"Ben is a true expert in motion and dynamic animation, excelling with tight deadlines and brand development budgets. You are in great hands with Ben, and I highly recommend him for future projects."
The Results
Evident Agency used motion graphics to enhance storytelling, improve engagement, and boost brand recognition for their clients. Simplifying complex ideas and creating visually dynamic content captured the audience's attention and increased interaction. Motion graphics helped present data, align with client branding, and elevate user experiences across digital platforms. These efforts resulted in higher conversion rates and more effective communication of key messages, ultimately driving better client results.
