The brief for this project was to create a logo animation that exemplifies the brand ethos and services that Evident provides to their clientele.
I was contacted by Tom Gamblin, Director of Evident, to create a logo animation that exemplifies the brand ethos and services that Evident provides to its clientele.
This logo animation would be part of their brand identity to establish themselves visually in a way that resonated with enterprise-level companies.
To further accelerate Evident's brand identity, I animated a selection of their posters to demonstrate how motion graphics strengthen Evident's message from its brand identity across the digital landscape. In collaboration with Evident's in-house team and Connor Lyon, who led the rebranding efforts, I created and delivered logo animations that adhered to Evident's brand guidelines.
The introduction of motion transformed Evident’s brand, bringing clarity, energy, and cohesion to its identity. Complex ideas were distilled into engaging, dynamic content that strengthened storytelling, improved user experience, and increased audience engagement. This led to stronger brand recognition, clearer communication, and more impactful results across digital platforms.
Born from a commitment to innovation and honest collaboration, Evident partners with industry and government leaders to break down complexity, drive digital transformation, and deliver measurable outcomes that matter.
Services
Digital Media Assets | Motion Graphics
Sectors
Tech Industry | UX Sector
The Client
Evident Agency, London, UK | Tom Gamblin, Director of Digital Innovation
The Team
Ben Ballantyne, Lead Animator | Connor Lyon, Brand Design Consultant
The brief for this project was to create a logo animation that exemplifies the brand ethos and services that Evident provides to their clientele.
I was contacted by Tom Gamblin, Director of Evident, to create a logo animation that exemplifies the brand ethos and services that Evident provides to its clientele.
This logo animation would be part of their brand identity to establish themselves visually in a way that resonated with enterprise-level companies.
To further accelerate Evident's brand identity, I animated a selection of their posters to demonstrate how motion graphics strengthen Evident's message from its brand identity across the digital landscape. In collaboration with Evident's in-house team and Connor Lyon, who led the rebranding efforts, I created and delivered logo animations that adhered to Evident's brand guidelines.
The introduction of motion transformed Evident’s brand, bringing clarity, energy, and cohesion to its identity. Complex ideas were distilled into engaging, dynamic content that strengthened storytelling, improved user experience, and increased audience engagement. This led to stronger brand recognition, clearer communication, and more impactful results across digital platforms.
"Ben is a true expert in motion and dynamic animation, excelling with tight deadlines and brand development budgets. You are in great hands with Ben, and I highly recommend him for future projects."
Creating visually dynamic content captured the audience's attention, increased engagement, and helped present data, align with client branding, and elevate user experiences across digital platforms.
These efforts resulted in higher conversion rates and more effective communication of key messages, ultimately driving better client results.
Motion graphics to enhance storytelling, improve engagement, and boost brand recognition for their clients.