The Challenge
Devise a brand identity for Lookout, an area of interest based in the heart of Swansea that aims to promote the development of the Swansea Arena, Road Bridge and Coastal Park.
Client
Rivington Hark,
Swansea, South Wales, UK
20/10/2020
Methods
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Team
Ben Ballantyne - Creative Designer
Damien Macpherson - Creative Director
Services
Branding
Marketing
Logo Animation
Lookout
Lookout is a temporary area that offers an early idea of what you’ll enjoy when the exciting new Swansea City Centre District opens in late 2021. The area of Lookout features VR binoculars that give a conceptual preview of the Oystermouth Bridge, Digital Arena, and Coastal Park. Swansea is infamous for having many developments to further modernise the city and compete with Cardiff City Central.
The Lookout area aims to attract the locals of Swansea and bring excitement and engagement to the new developments. I considered who would use the new Coastal Park and what demographic the digital area would attract, including young adults, local workers, families, tourists, and locals aged 16 - 70.
Welcome to Lookout
Rivington Hark set a strategy in place to create an area of interest to generate excitement and engagement with the Swansea Phase 1 development. In collaboration with Rivington Hark and Swansea City Council, I was tasked with creating a visual identity for the Lookout area. I considered how I could attract the target market to the Lookout area by experimenting with animating an eyebrow character (within the name Lookout) that simulates looking out to the public to drive engagement.
#lookoutswansea
To further strengthen this concept, I conceptualised another hoarding design and an app to bring the Lookout experience to mobile. The client appreciated the concepts and ideas, especially the motion graphic, and how it can be implemented in the future expansion of Lookout as a brand. The Lookout area was successfully launched by the Swansea City Council leader, Rob Stewart.
Contact
Have a project? Let's work together.
Do you have a project in mind? Then let's work together! For questions or project inquiries, forward an email to benballantynedesign@gmail.com or enter the form box. I look forward to hearing from you.
