The Fiends.
Artwork, Motion Graphics & Merch Design | The Fiends
Ana Lamond, Clash Magazine
"Drawing on their stylistic differences and inspirations to make their mark across the post-punk scene...The Fiends thrive in their pop-infused approach to alternative rock, maintaining its original shabby aesthetics."
Known for their shoegaze melodies, The Fiends are an alt-Indie rock outfit from Swansea, South Wales. Fronted by Ethan Goslett’s honest and rugged vocals mixed with poetic lyricism shows a raw and compelling perspective of his songwriting. Joshua Albrighton’s bass lines add depth and groove that will captivate the entire song, driven by Ben Quint’s drums that cut through the mix and propel the music. Invigorated by Ceulan William’s taste in blues rock mixed with intricate melodies influences his lead and rhythm playing style that creates a shoegaze sound for the band.
The Fiends.
Artwork, Motion Graphics & Merch Design | The Fiends
Ana Lamond, Clash Magazine
"Drawing on their stylistic differences and inspirations to make their mark across the post-punk scene...The Fiends thrive in their pop-infused approach to alternative rock, maintaining its original shabby aesthetics."
Known for their shoegaze melodies, The Fiends are an alt-Indie rock outfit from Swansea, South Wales. Fronted by Ethan Goslett’s honest and rugged vocals mixed with poetic lyricism shows a raw and compelling perspective of his songwriting. Joshua Albrighton’s bass lines add depth and groove that will captivate the entire song, driven by Ben Quint’s drums that cut through the mix and propel the music. Invigorated by Ceulan William’s taste in blues rock mixed with intricate melodies influences his lead and rhythm playing style that creates a shoegaze sound for the band.
The Mission
Create a visual identity for UK band The Fiends with motion reels, single artwork, merch and posters.
Client, Role & Challenges
The Client — The Fiends, Swansea, UK | 2020 - 2024
Within the first two years, The Fiends have gone from strength to strength - dominating their local music scene and playing multiple sold-out headline shows as well as supporting Pastel, Peter Hook & The Light, As December Fall, The Lottery Winners, The Rills and main support to a 500-person crowd with THE SNUTS at Swansea’s prestigious venue - Sin City.
Project Goals & Challenges
The challenge of forming a band goes beyond creating unique music; it's about establishing a distinctive image and strong stage presence, both live and on social media. Visual communication is crucial in helping our band stand out in Swansea and across South Wales, ensuring we capture attention and make a lasting impact in a competitive music scene.
The Team — Ben Ballantyne, Creative Designer & Guitarist | The Fiends | Mazel Tov EP Photos, Matt Eynon | Cyanide Video Footage, Matchbox Studios
As the band's former guitarist and graphic designer, I was responsible for developing the art direction for each single and EP release. This included creating artwork, posters, merchandise, reels, and music videos. I collaborated with my band-mates to ensure the visuals aligned with our sound and overall image.
Impact & Results
"Since forming The Fiends in 2020, the lads have gone strength to strength - dominating their local music scene."
Ethan Goslett - Frontman, The Fiends
"Ben played a key role in developing The Fiends' visual identity. He collaborated with the band, implementing ideas and creating designs aligned with our vision. Ben handled multiple design tasks across print, packaging, and digital media, consistently meeting deadlines. His proactive approach and ability to contribute new ideas helped progress the creative process. Overall, his work contributed to the band, and the results were well-received."
The Results
As the lead creative designer for The Fiends, the shift in direction proved highly successful, driving a notable increase in the band's social media following and engagement. This newfound visibility contributed to their ability to sell out Sin City (250-capacity venue) and perform on the main stage at Swansea Arena. The EP was also met with an overwhelmingly positive response, amassing over 100,000 streams on Spotify — a significant achievement for a local Swansea band. This success caught the attention of Revolver Records, who signed them, leading to their participation in a small festival circuit across the USA.
